1st Project is Melbourne's premier destination for Specialized, Cannondale and Ridley Bicycles, along with a curated selection of premium cycling brands!
Our journey began with a simple yet profound passion for cycling, and it has evolved into a commitment to providing cyclists of all levels with the highest quality bicycles and accessories on the market. We are Melbourne's ultimate resource for cyclists, whether you're a seasoned pro or just getting started. We believe cycling is not just a mode of transportation, but a way of life that promotes fitness, community, and a connection to the world around us.
Whether you're chasing your next personal best, exploring scenic routes, or simply enjoying the freedom of two wheels, 1st Project is here to support your cycling journey.
The 1st Project Team
Nathan Aykutyan
General Manager (GM)
Being a young and passionate bike enthusiast, Nathan has now mixed that passion with work and opened 1st Project. Nathan’s aim is to create a store where all levels of cyclist can be comfortable to bring their bike in and know they will be greeted with exceptional service and be exposed to some of the best cycling products on the market.
Ryan Kimberley
Head of Banter (HOB)
With more than 15 years in the cycling industry across wholesale, retail, and time spent on the tools, Ryan’s seen just about every side of the bike world. At 1st Project, he’s focused on delivering a more personal, customer-focused approach to bike retail—no matter what or how you ride. Always up for a chat about past rides, race stories, or a bit of banter in store, Ryan brings plenty of experience and even more enthusiasm.
Jay Dougrey
Vice-President of Fun and Games (VPFG)
After 15 years of sales and bike fitting experience at Total Rush, Jay brings a wealth of knowledge and expertise to 1st Project. Having worked with riders across performance road, triathlon, and mountain biking, he’s passionate about helping every cyclist get the most out of their bike through precision fitting and setup. Jay’s approach is all about understanding each rider’s goals and delivering a fit that enhances both comfort and performance. Always up for a chat about bikes, races, or a bit of friendly banter, Jay is a great addition to the 1st Project crew.