1st Project is Melbourne's premier destination for Specialized, Ridley and Bianchi Bicycles, along with a curated selection of premium cycling brands!

Our journey began with a simple yet profound passion for cycling, and it has evolved into a commitment to providing cyclists of all levels with the highest quality bicycles and accessories on the market. We are Melbourne's ultimate resource for cyclists, whether you're a seasoned pro or just getting started. We believe cycling is not just a mode of transportation, but a way of life that promotes fitness, community, and a connection to the world around us.

Whether you're chasing your next personal best, exploring scenic routes, or simply enjoying the freedom of two wheels, 1st Project is here to support your cycling journey.